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When you’re local, you know.

Coast Casino - House Rules

The Coast Casinos integrated campaign is built around the idea that there are a set of unwritten “rules” experienced players live by. (“If you can’t spot the fresh fish at the table, it’s you.”) The tagline: “When You’re Local, You Know” reinforces the overall campaign by assuming the reader is in on the joke – and reminding them of the one thing we want them to take away – Coast Casinos are where savvy locals play. The work is integrated across four properties, and features executions for ROP, print, outdoor, in-casino, transit, collateral and beyond.