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Forge a Legacy: Brand Identity & Brand Expression with Crockett

Crockett is a creative studio dedicated to solving tough brand design challenges. When you need a leading creative director to rethink your strategy or forge a new path for your brand - creating and defending the single most important pieces of design in your company's history - you call Crockett.

  • Logos & Brand Marks
  • Naming
  • Brandvertising & Brandscapes
  • Contact

It’s who you know.

And how effective re-positioning got $175 million from Mr Benioff.

Jigsaw.com lets biz-dev types share contact information with one another. And the more a participant shares, the more data they earn access to. It’s like “You show me yours, I’ll show you mine,” except with a whiff of privacy invasion. In the Summer of 2009, TechCrunch’s Michael Arrington branded Jigsaw as “amoral”, “a hyper-effective privacy destroying machine” and called for the government to shut them down. We looked under the hood and pointed out that Jigsaw wasn’t evil...they were just a new form of social media. Moreover, the organization had done a lot to pioneer new concepts of online community, sharing and privacy.

Jigsaw wasn’t giving out people’s home phone numbers. They were helping biz-dev types network. It’s business data. How is that worse than being listed in the Yellow Pages or LinkedIn? From then on, it was easy to position Jigsaw as Curators of the World’s First Free Exchange of Business Information.

Turns out, it's all about who you know.

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All portfolio work on this site, including but not limited to: copy, photography, images of comp layouts, final products, preliminary concepts, designs, and the actual ideas, may be subject to copyrights held by clients, agencies, third-party creatives, vendors and © 2024 Crockett Creative.