Office Desktop Phone Systems
One of the largest makers of office desktop phones came to us pondering the question of why its so darn difficult to sell their technology into new businesses and businesses that are living with seriously outdated technology? They must need "a brand campaign." Right?
What we learned by doing some secret shopping won't surprise you, but it did surprise the client.
1] The way people work together is changing daily.
2] What everyone wants is a] reliable, b] cheap and c] easy.
3] People have no clue what their current desk phone can do - because no one pays any attention to it - it's not cool. In fact...
4] ...people hate their office phone systems. And they love their mobile.
So this turns out to be a do or die situation here. The brand (the whole brand) needed a refresh. The technologists, the product designers, and the brand identity needed a shot of adrenaline!
And poof, the MiCloud Phone. Yes you will love your desk phone. Think of it – an office desk phone that works with your apps.
Now a word for our client... I know you came to us for an brand advertising campaign. But let's fix this product first. It's what everyone is waiting for! It's how you will continue to be relevant!