Marin Community Foundation
Our audience does not need to be convinced of the need for philanthropy. They approach it as a highly logical, practical task. What they do need is to be convinced of the efficacy and practicality of their giving. The “How ____ happens” device implies two things: first, that MCF has a wide reach, and second that MCF is focused on the impact of each gift. The audience takes away the idea that they can wish for change all day, but MCF is the organization with the capabilities, experience and knowhow to make it happen.