One Medical is a private healthcare group that offers concierge-level care for a yearly fee of about $149. Many of us use and love them. They are expanding into NYC, and called us up to tell us they wanted to “kick some ass” on a tiny budget. We may have kicked a little too hard. But we had fun trying. And the point here is, if you can't afford to carpet bomb your audience with bland features and benefits to make your point, you sure as better get them talking, better yet make them laugh a little. Wait! did we just make going to the doctor fun?