Crockett is a creative studio dedicated to solving tough brand design challenges. When you need a leading creative director to rethink your strategy or forge a new path for your brand - creating and defending the single most important pieces of design in your company's history - you call Crockett.

Fretlight Gu

Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he's supposed to be playing are. An accomplished player wouldn't be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean "they") absolutely love it. It's a really cool product. The second campaign looks better on a portfolio site, but honestly, the "You're Going To Love To Practice"-direction is smarter. (If I do say so myself.) See what you think.