Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he's supposed to be playing are. An accomplished player wouldn't be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean "they") absolutely love it. It's a really cool product. The second campaign looks better on a portfolio site, but honestly, the "You're Going To Love To Practice"-direction is smarter. (If I do say so myself.) See what you think.