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Forge a Legacy: Brand Identity & Brand Expression with Crockett

Crockett is a creative studio dedicated to solving tough brand design challenges. When you need a leading creative director to rethink your strategy or forge a new path for your brand - creating and defending the single most important pieces of design in your company's history - you call Crockett.

  • Logos & Brand Marks
  • Naming
  • Brandvertising & Brandscapes
  • Contact

Fretlight Guitars

Fretlight makes guitars with a special neck that lights up to show the player where the notes s/he's supposed to be playing are. An accomplished player wouldn't be caught dead with one, but your 45 Year-Old Guy Who Used To Play But Life Got In The Way? I (er, um, I mean "they") absolutely love it. It's a really cool product. The second campaign looks better on a portfolio site, but honestly, the "You're Going To Love To Practice"-direction is smarter. (If I do say so myself.) See what you think.

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All portfolio work on this site, including but not limited to: copy, photography, images of comp layouts, final products, preliminary concepts, designs, and the actual ideas, may be subject to copyrights held by clients, agencies, third-party creatives, vendors and © 2024 Crockett Creative.