Tyra: "Hello this is Tyra Banks do you have a minute to talk?"
Creative Sales Rep: "Well hello Ms. Banks. Let me kick the other supermodels out of my office. Please hold for a moment would you."
Yep, Tyra called. Some how it makes it all worth while.
So let's get to it. Tyra wants to help the ugly duckling in all of us shine. Crockett had just the way to do it. A cosmetics brand that’s born from Tyra's social community. 25,000,000 followers redefining beauty.
T.B.D. stands for Tyra Banks Design - a studio/workshop/engine that is larger than makeup. But it also stands for To Be Determined - or better yet - Tyra Be Determined - which is perhaps a name for a cosmetics line, or simply a symbol for - your own - in progress - self-creation project.
In this way, it’s a message about possibility and potential—not just for the company and the brand, but for all women. We’re reminding women that they can be whatever they want to be. That they can define themselves in any way they like.
Speaking of that Tyra. We've heard you've got some aspirations yourself. Crockett can help you with that... in fact we took a few liberties here (that's why you called right?)
Let's show you how to make a Banks Empire.